New Delhi, : Kenya Tourism Board, with its airline partner Kenya Airways in India, has launched an all India advertising and travel trade incentive campaign called ‘Kenya Kalling’ that will run in print, on Radio, digital and travel trade publications.Details on Kenya Kalling can be accessed through two separate websites,http://www.magicalken
ya.com/kenyakalling/(for travellers) and www.kenyakalling.com(for t he Indian travel trade). These two websites are of great importance as they provide a wealth of information on exciting deals. Agencies can also register to participate and win exclusive prizes and incentives.
Kenya Airways has launched a very attractive, all inclusive airfare of INR 25,538 for a return trip from Mumbai to Nairobi and INR 30,300 for Mumbai to Mombasa and return which can be booked on their websitewww.kenya-airways.com.Hildah Ogada, Assistant Regional Marketing Manager, Kenya Tourism Board, said, “India is now the third largest tourist source market for Kenya. We have seen a growth of over 30% during January to July, over the same time last year. India has grown as a source market and has tremendous potential to grow further. Kenya Tourism Board has been undertaking several consumers as well as trade initiatives to further increase arrival from India. Recently, we took Indian film makers to India with a vision to promote tourism aspiration among Indians for Magical Kenya. Kenya has been well established as a leading safari destination, now we want to promote its splendid white sand beaches, water sports, Golf and other unique natural treasures to new-age Indian travellers. India is an important market for us, we are launching this “Kenya Kalling” campaign and plan to invest more through other initiatives like association with Indian Cricket, celebrities and other consumer brands. We shall continue to invest more in the future as we aim to make India our number one source market for Kenya”
About Kenya:Kenya is one of Africa's most popular tourist destinations. The country really does have something for everyone. The country has some of the most untouched and pristine wildlife. The rich wildlife of the Maasai Mara is perfect for a life time safari experience. In addition, the coastline offers brilliant beaches, diving and fishing experiences. The coastline is fringed with miles of white sands and the brilliant blue waters of the Indian Ocean. Kenya offers a unique naturally beautiful environment for all kinds of travellers, be it family, honeymooners, MICE, Adventure, film makers or Golfers.