Friday, August 26, 2016

Canon launched the highly anticipated EOS 5D Mark IV

New Delhi, 26 August 2016( )Canon India Pvt. Ltd., today launched the highly anticipated EOS 5D Mark IV, offering professional photographers and filmmakers stellar, full-frame performance and the speed to deliver captivating narratives in both still and video formats.Built upon the capabilities of the EOS 5D Mark III, the EOS 5D Mark IV features the latest imaging technologies and the best attributes from premium EOS models like the flagship EOS-1D X Mark II to create the ultimate shooting experience for users. Equipped with a powerful 30.4 megapixel full-frame high-sensitivity sensor and Dual Pixel CMOS AF for rapid focusing speed, the EOS 5D Mark IV delivers exceptional performance in both stills and video shooting. New features such as support for Dual Pixel Raw (DPRAW) format and 4K frame-grabs will empower photographers with greater control when creating and capturing their shots.

Speaking at the launch, Mr. Kazutada Kobayashi, President and CEO, Canon India Pvt. Ltdsaid, “Canon has been at the forefront of innovation always. Understanding the rapidly changing and ever increasing requirements of the imaging industry and professionals, Canon keeps launching more evolved and technologically progressed products. With every new product in the Canon EOS 5D range, we create a differentiation in the industry. The EOS 5D Mark IV is truly the most versatile EOS ever, all set to revolutionise photography in India. With the launch of such evolutionary products, we foresee our numbers to grow and achieve a market share of 50% in the DSLR segment. Our robust retail expansion, strong brand equity and effective network management are pillars that stand testimony of our leadership position in the industry.”

Mr. Andrew Koh, Vice President of Consumer Imaging and Information Centre, Canon India commented“Since 2005, the EOS 5D series has been redefining imagery and has become an industry benchmark. With the launch of EOS 5D Mark IV, Canon raises the bar yet again. Featuring a 30.4 Megapixel Full-Frame CMOS sensor, 7.0 fps continuous shooting speed and 4K video recording at 30p, the EOS 5D Mark IV is sure to impress all”.

* Canon interchangeable- lens digital cameras (digital SLR & compact - system cameras) have maintained the No.1 share worldwide in terms of volume within the interchangeable- lens digital camera market for 13 year period from 2003 – 2015 based on a Canon Inc Survey.

About EOS 5D Mark IV

Remarkable still photo performance
Powered by a DIGIC 6+ image processor and an enhanced noise processing algorithm suited for shooting in low-light scenes, users of the EOS 5D Mark IV can be assured of improved noise performance and image quality across the ISO speed range. The processor now features an in-camera Digital Lens Optimizer (DLO), which allows photographers to process and optimize JPEG files for chromatic aberration, peripheral illumination, and diffraction correction. This enhancement empowers users to quickly and easily correct JPEG files in-camera instead of via Digital Photo Professional (DPP), thus shortening the workflow for photographers.

At the heart of the EOS 5D Mark IV is a formidable 35mm full-frame CMOS sensor that delivers a resolution of up to 30.4 megapixels. This caters to the need for images shot in richer resolutions and quality that is essential when producing large format prints for commercial use. Professional users can also preserve image quality even through extensive cropping of their photos. The enhanced sensitivity (ISO speed of 100 to 32000, expandable to 102400) of the EOS 5D Mark IV also ensures pristine image quality even when shooting at high ISO speeds.

For the first time in an EOS series camera, the EOS 5D Mark IV comes equipped with Dual Pixel RAW (DPRAW) – a feature which enables adjustments to be made to images after a photo is taken. This new version of RAW image data contains Dual Pixel information that allows precise adjustments to be made in post-production via DPP, providing professional photographers an edge in terms of precision enhancements. With this feature, users can make micro adjustments to the position of maximum sharpness and resolution based on the depth of subject, horizontally shift the foreground bokeh to reposition the focus of the viewpoint, as well as reduce ghosting and flare effects in images.

The EOS 5D Mark IV is capable of shooting dynamic and fast moving subjects and scenes with a high speed continuous shooting at 7 frames per second (fps). Coupled with its 61-point, (all points selectable), reticular AF system, 41-point cross type AF, this new AF system also covers a wider focusing area and an extended vertical coverage of approximately 24 percent at the sides and approximately 8.6% at centre. With this larger coverage area, users will have greater flexibility in composing and creating their shots. On top of this, all 61 points are compatible to effective aperture of f/8 or faster, hence autofocusing is possible when teleconverters are used with super telephoto lenses, well suited for wildlife and sports photographers. 

Similar to the EOS-1D X Mark II, the EOS 5D Mark IV is equipped with the EOS iTR AF (Intelligent Tracking and Recognition Auto Focus) and 150,000 pixels RGB+IR metering sensor, which utilises face recognition and colour tracking algorithm, allowing users to accurately track a moving subject across all 61 AF points. The camera can sense flickering artificial lights with its flicker detection technology, and subsequently suppress any negative impact on exposure and white balance. In addition, it is capable of focusing down to a low intensity limit of EV-4 during live view mode, with an effective image area of approximately 80 percent of the screen. This allows photographers to achieve consistent focusing performance even under extremely challenging lighting conditions.

Professional 4K movie and image quality
The EOS 5D series has always been lauded for their impeccable video capabilities. The EOS 5D Mark IV takes this to the next level with its ability to shoot Digital Cinema Initiatives (DCI) 4K movies, providing users a more accessible camera equipped with some of the key features that the flagship EOS-1D X Mark II is well-loved for.

With the EOS 5D Mark IV, users can shoot 4K movies at a smooth frame rate of 30p, with resolutions of up to 4096 x 2160 and an aspect ratio of 17:9 that matches cinema screens. The camera can also shoot in Full HD quality at 60p, and up to 120p for HD quality videos. Footage shot in DCI 4K format can be used for various commercial purposes such as in cinema, or broadcasting. Users will have the flexibility to shoot videos in MOV format for movie productions, or MP4 format which supports a wide range of usage scenarios, including uploading onto social media sites. In addition, the EOS 5D Mark IV is able to transmit, play and channel video files at uncompressed full HD quality when connected through a HDMI interface.

The EOS 5D Mark IV Dual Pixel CMOS AF also allows for the same high-speed, smooth phrase-difference detection AF system found on the EOS-1D X Mark II. Users can focus on subjects with a quick tap on the touch screen LCD, while the Movie Servo AF will automatically track the subject throughout. Focus adjustment speeds and sensitivity can also be customised to suit users’ preferences. Finally, the Dual Pixel CMOS AF technology coupled with an STM lens allows for smoother focusing during video recording.

With the EOS 5D Mark IV the ability to shoot smooth 4K videos at 30fps, picture-perfect moments from a video can be extracted as a JPEG image at a resolution of approximately 8.8 megapixels using the camera’s in-built 4K frame grab feature, suitable for creating A3 sized prints. Compared to 7fps continuous shooting in viewfinder mode, the 4K frame grab capability allows photographers to capture a decisive moment at a much higher speed. The EOS 5D Mark IV also comes equipped with a touch shutter function that allows users to snap a photo simply by tapping the LCD screen to focus and shoot.

The HDR movie function allows users can capture beautiful 30p videos in a brightly-lit environment without risking overexposure. In addition, the Time-lapse movie feature allows users to create time-lapse movies by gathering and connecting photos shot at regular intervals[1].

Wi-Fi/ NFC connectivity and in-built GPS
The EOS 5D Mark IV is designed with in-built Wi-Fi and Near Field Communications (NFC) capabilities. This enables users to easily transfer videos and images to external devices via FTP or FTPS service, via the Camera Connect app, or upload them directly on to social media sites. This potentially improves the workflow for many photographers, especially those in the field.

Remote shooting can be activated via the Camera Connect app, so users will have the flexibility to take photos or record videos from a distance using their smartphones. NFC enables quicker connection between the EOS 5D Mark IV and most NFC-enabled devices and can be set up simply by tapping them together.

Equipped with an in-built GPS, the EOS 5D Mark IV can record location data of images into EXIF data without requiring an external GPS unit. The ability to automatically record location details of where photos were taken would be especially useful for photographers who work on-the-go.

Professional operability
Built for durability, the EOS 5D Mark IV is designed for enhanced dust and water resistant performance, for use in challenging environments. The exterior body of the camera is protected and sealed with an outer rubber coating or dust / water-resistant sealing material at all of its joint areas[2].

With the Intelligent Viewfinder II, users will be able to check and adjust shooting functions without taking their eyes off the subject. They can also customise the display to include an electronic level and other functions[3]. With the electronic level displayed, users can view the current tilt and rotation of the camera, which makes it easier to compose their shots.

The EOS 5D Mark IV LCD monitor also features customisable touch panel functions, allowing users to quickly navigate menus and adjust settings such as shutter speeds, ISO speeds, and AF and AE functions. Touch panel sensitivity can also be adjusted, or deactivated altogether. With its Touch AF capability, live-view shooting will be more intuitive and comfortable for users.

New lens and accessory to complement performance
The highly reputed EF24-105mm f/4L IS USM lens, originally released as a kit lens for the EOS 5D in 2005, has now been updated with the latest L series enhancements to match the higher rendering power of the EOS 5D line. These include improved optical performance, significant flare and ghosting suppression through the use of Air Sphere Coating (ASC), IS performance upgrades, fluorine coating for improved durability, and quieter operation to suit videography usage. The EF24-105mm f/4L IS II USM’s zoom range covers everything from wide-angle to mid-telephoto shots, to complement the versatility attainable with the EOS 5D Mark IV.

Also new to the EOS range of accessories is the optional BG-E20 battery grip. Designed to prolong the battery life and handling, the EOS 5D Mark IV will now be able to accommodate longer hours when shooting movies, and especially in portrait orientation. In addition, the grip is assembled with the same build quality as the EOS 5D Mark IV, a dust/water resistant design, to deliver the same level of durability.

The EOS 5D Mark IV will be available at the price of

EOS 5D Mark IV Body: Rs.254 995.00/U
EOS 5D Mark IV (w/EF 24-105mm f/4L IS II USM): Rs.324 995.00/U
EOS 5D Mark IV (w/EF 24-70 mm f/4L IS USM): Rs.306 995.00/U

Product Specifications
Dimensions (W X H X D):               Approx. 150.7 x 116.4 x 75.9 mm
Weight:                                                Approx. 800g (Body only)
Imaging Sensor:                                30.4 mega-pixel 35mm Full-Frame CMOS sensor with Dual Pixel CMOS AF
Image Processor:                              DIGIC 6+
ISO Speed:                                          100 - 32,000 (expandable to 50 and 102,400)
Continuous Shooting Speed:       Approx. 7 fps
AF Points:                                            Max. 61 points (Max. 41 points Cross type AF f/8 support for all 61 points)
Movie:                                                  4K Motion Jpeg
Movie Recording Format:             MOV, MP4
Wi-Fi/ NFC/ GPS:                              Yes
Storage Media:                                  CF + SD
LCD Monitor:                                     3.2” /8.12 cm (approx. 1.62 million dots) touch screen

L270 lens
Focal length:                                       24 - 105mm
Maximum aperture:                        f/4
Minimum focusing distance:        0.45m
Maximum magnification:              0.24x
Lens Construction:                           17 elements in 12 groups
Filter Size Dimension:                      77mm
Aperture blades:                               10
Dimensions:                                       118mm length, 83.5mm diameter
Weight: Approx.                               Approx. 795g

About Canon Group
Ever since its foundation in 1937, Canon has been adhering to the “Kyosei” philosophy and has been striving to create and deliver world-class products, becoming a top global corporation by diversifying into new business fields throughout the world. Focusing on optical technologies, Canon produces office equipment, imaging devices, industrial systems and other products. Through the close connection between its global head office in Tokyo and regional headquarters in America, Europe, Asia, Oceania and regional headquarters in Japan, Canon combines its global and local operations organically. In 1996, Canon launched its Excellent Global Corporation Plan with the goal of serving the society with advanced technologies and becoming a trustworthy and responsible corporate citizen. The year 2016 is the first year of Phase 5 of the Plan. Currently, Canon boasts a strong global presence of 317 subsidiaries all over the world, supported by 189,571 employees. (Data as of December 31, 2015)

Canon in India
Canon India Pvt. Ltd., a 100% subsidiary of Canon Singapore Pvt. Ltd., is a world leader in imaging technologies. Set up in 1997, Canon markets over 200 comprehensive range of sophisticated contemporary digital imaging in India. The company today has offices and warehouses in 14 cities across India and employs over 1000 people. Canon has over 500 primary channel partners, 14 National Retail Chain partners, and over 6000 secondary retail points. Canon has 200 own retail stores called the Canon Image Square across 94 cities in the country.  Canon’s service reach extends to over 5000 towns with 18 Canon camera service centres and 37 printer Canon Care Centres. Canon India also has 141 authorized service centres for printers and 175 camera collection points.
In sync with its corporate tagline- ‘ Delighting You Always’ , reinforced by World class technology, Canon offers an extended product portfolio, including copier MFDs, fax-machines, printers, scanners, All-in-ones, digital cameras, DSLR, Cinematic imaging products, camcorders, cable ID printers and card printers catering to the multiple market segments of consumer, SME, B2B, Government & Commercial. Canon India recorded revenue of INR 2158 crores in the year 2015.